Winner: 2017 AdFed Minnesota Bronze Award / Public Service Collateral – Brochure/Sales Kit Category
In collaboration with Next Precision Marketing, this customized printed piece was designed as a fundraising tool for the Minneapolis-based non-profit, House of Charity. It was created to be an all-inclusive, customizable fundraising marketing tool for HOC board members when meeting with prospective C Suite donors. The creative approach utilized for this project helped transition House Of Charity’s brand into one that more accurately reflected optimism, empowerment and possibility. Each folder could be customized according to the audience it was being presented to, and included profiles and success stories of the clients they served as well as factoids, infographics and leave behinds that summarized the organization’s mission, vision and goals. This foundational work served as the baseline for a brand refresh of House of Charity’s website, creating a visual and messaging connection that reinforced their brand and their mission. I was the ACD/Senior Copywriter on this project.