Brand Identity Work
Persuasive copywriting focused on different industries and audiences.
Hush Puppies: Normal Shoes For Abnormal TimesPart of a three-ad teaser campaign for Hush Puppies to flip conventional wisdom about comfortable shoes being unfashionable. A tongue and cheek copy approach was used to get consumers to think differently about the Hush Puppies brand as “not your parents shoes.”
A+ Health Employee ScreeningsA+ Health is a division of Andersen Windows and Doors® and HealthPartners®, a Minnesota-based not-for-profit HMO. A+ Health strives to bring Andersen employees valuable programs, health information, discounts and other resources to help them improve and maintain their health and make informed health care decisions. These programs are available to U.S. employees, as well as […]
Best Buy Solution GuidesWhile working in the Brand Identity division of Best Buy, I was able to work on a variety of retail focused “solution guides” for in-store distribution. While many of these guides were designed to highlight the technology of the moment, they also needed to inspire customers to envision the kinds of possibilities that different technologies […]
Bon Appétit Banner AdsBon Appétit is an American food and entertaining magazine published monthly. It was started by M. Frank Jones in Kansas City in 1956 and has enjoyed a long history as one of the most preeminent gourmet food magazines in publication. Over the last decade the Bon Appétit brand has changed to reflect a more social […]
Thomson Reuters Print AdsThe Thomson Reuters brand falls into a variety of products and service areas including: Financial, Governance, Risk and Compliance, Intellectual Property, Legal, Media, Science and Tax & Accounting. The following examples of print ads fall into the Legal category, supporting the legal software brand WestLaw Next. WestlawNext is an advanced online legal research engine designed […]
Six Keys To Successful Financial Planning: Ameriprise FinancialPart of the Dream > Plan > Track >™ campaign at Ameriprise Financial, this 15-page guide was a cornerstone piece of Ameriprise’s overall sales collateral that was provided to it’s many financial planning agents throughout the Ameriprise organization. Download PDF to View Full-Size or Preview Below:
Nurture. Raise. Rescue: The Parrot SpotThis online pet bird retailer needed a foundational piece of marketing that could be used at avian conferences, events and appearances. This piece, in addition to a postcard mailer, was created for that purpose. I also helped to create their brand identity system, so that it could be applied to everything from business cards, to […]
Mirada Highlands: Mirada Estates Country Club Advertisement“The Stars Above, The Lights Below” Full-page magazine ad that ran in Palm Springs Life Magazine—as well as other regional real estate publications—promoting new home sites in this affluent Rancho Mirage, CA gated residential community. Download PDF to View Full-Size or Preview Below:
50-Years Unleashed. Bobcat Through The Years: The Bobcat CompanyThis piece was created for Bobcat for use in their corporate offices. It consisted of a series of 6-foot panels, which chronicled the 5-year growth of Bobcat as the premier leader in the manufacture of utility vehicles and commercial loaders. Download PDF (Large 12mb) to View Full-Size or Preview Below:
Feature Magazine Articles
Feature-length magazine articles that appeared in regional or national publications. Lifestyle audiences and business audiences.
Luxury Living Magazine: “Desert Oasis”Luxury Living magazine showcases the affluence of much-desired luxury lifestyles throughout the world. This article focused on the allure of the Coachella Valley and Palm Springs as both a travel destination and as a homebuyer destination for the wealthy. Download PDF to View Full-Size or Preview Below:
MN Meetings & Events Magazine: “Where The Waterslide Meets The Boardroom”A Facility Focus article for MN Meetings & Events Magazine, highlighting how premier waterpark destinations are redefining corporate travel and offering new and exciting travel solutions for both business meeting planners and leisure travelers alike. Download PDF With Article to View Full-Size or Preview Below: Download PDF of Original Content
Copywriting for press releases for a variety of industries that highlight events, new business relationships, or upcoming editorial content.
Email content copywriting for a monthly op-in customer e-newsletter: Sales, education and advertorial focused.
Primary Newsletter Article — The Parrot SpotThese e-newsletters offered customers information that rotated around three brand identity pillars of the business: Nurture. Raise. Rescue. Download PDF to View Full-Size or Preview Below:
Newsletter Copy — The Parrot SpotA mix of educational information like health email content and “Did you know?” types of information; paired with a recipe and offer for the month. Download PDF to View Full-Size or Preview Below:
Video Scripts & Interactive Content
Both short and long form commercial scriptwriting for commercials and infomercials that aired in regional markets, and interactive copywriting that was created for multimedia collateral pieces.
Andalusian Lifestyles 1 &2: Andalusia La Quinta Country ClubAn example of infomercial scriptwriting, the script for a two-episode program, highlighted Andalusia La Quinta Country Club in La Quinta, CA as a premier luxury destination for residential homebuyers. Each show runs 30-minutes long and aired for one year in four markets: Palm Springs, San Diego, Las Vegas and Los Angeles. Download PDF to View […]
Sound Buildings, Sound Futures: The College of the Desert3-minute 30-second spot developed in cooperation with the College of the Desert, in Palm Desert California, to entice sponsors to contribute to the expansion of the campus. It was used primarily as an internal marketing DVD piece that was sent out to patrons of the College. Download PDF to View Full-Size or Preview Below:
The Stars Above, The Lights Below: Mirada Estates Country Club30-second commercial for Mirada Estates Country Club was part of the larger Mirada Estates Country Club campaign I worked on (see Brand Identity work) which included magazine advertisements and video. Played in Las Vegas, San Diego and Palm Springs.
SEO copywriting and strategy for a mix of industries and audiences.
- B2C / CPG / Food > Talenti Gelato: Content and blog support.
- B2C/Retail / Food > Wild Mind Artisan Ales: About Us, Brewing Processes, Blog and Social Content development.
- B2c/B2B/Retail > Jostens Yearbooks: Content development for yearbooks landing pages.
- B2B/Software / Beauty Industry > Super Salon: Content development for website rebranding.
- B2C / Health / Pediatric > Minnesota Neonatal Physicians: Content development and strategy.
- B2B / Industrial Manufacturing > AccuPrompt EDM: Branding/identity development, content, sales collateral.
- B2B / SaaS Technology > SPS Commerce: Content development and strategic support for website update of primary parent/child vertical pages –– in addition to numerous ghost-written blogs and landing pages.
- B2C / Non-Profit > Catholic Charities of Saint Paul and Minneapolis: Web content, email campaigns, content generation for quarterly donor newsletters, Annual Report, Impact Report, and Donor Report, internal communications, and CEO communications messaging.