This is how I write.

Some examples of different voice styles and approaches.

Brand Identity Copywriting

Persuasive copywriting focused on different industries and audiences

  • HP Indigo Digital Presses
    HP Indigo Digital Presses
    This direct mail campaign was one several launched during 2016 to promote HP’s Indigo Digital Press family of commercial digital presses. The mailer featured a unique 20-inch form factor with multiple folds that revealed key benefits and innovations to the customer. This campaign was also reinforced by a targeted email drip campaign that drove prospects to […]
  • Baltimore Ravens Super Bowl XLVII Jewelry Collection
    Baltimore Ravens Super Bowl XLVII Jewelry Collection
    This “Friends and Family” catalog –– and related team and public fan merchandise microsites –– were created to allow players, team employees and fans alike to own a precious souvenir from a remarkable football season. Championship jewelry retailer, Jostens, created the official XLVII Championship Ring for the Baltimore Ravens following their historic Super Bowl win. The […]
  • Harley-Davidson® Custom Ring Collection
    Harley-Davidson® Custom Ring Collection
    Featuring different collections of road-inspired jewelry, created by Jostens for Harley-Davidson enthusiasts, the messaging approach for this retail jewelry catalog had to strike an easy balance between Harley-Davidson’s recognizable edgy brand voice and Jostens trusted, friendly and customer-centric voice. Created as a B2B marketing solution for Harley distributors, these ring catalogs were distributed to Harley-Davidson franchisees throughout the […]
  • House of Charity Capital Appeal Campaign
    House of Charity Capital Appeal Campaign
    Winner: 2017 AdFed Minnesota Bronze Award / Public Service Collateral – Brochure/Sales Kit Category In collaboration with Next Precision Marketing, this customized printed piece was designed as a fundraising tool for the Minneapolis-based non-profit, House of Charity. It was created to be an all-inclusive, customizable fundraising marketing tool for HOC board members when meeting with prospective C […]
  • Hush Puppies: Normal Shoes For Abnormal Times
    Hush Puppies: Normal Shoes For Abnormal Times
    Part of a three-ad teaser campaign for Hush Puppies to flip conventional wisdom about comfortable shoes being unfashionable. A tongue and cheek copy approach was used to get consumers to think differently about the Hush Puppies brand as “not your parents shoes.”      
  • A+ Health Employee Screenings
    A+ Health Employee Screenings
    A+ Health is a division of Andersen Windows and Doors® and HealthPartners®, a Minnesota-based not-for-profit HMO. A+ Health strives to bring Andersen employees valuable programs, health information, discounts and other resources to help them improve and maintain their health and make informed health care decisions. These programs are available to U.S. employees, as well as […]
  • Best Buy Solution Guides
    Best Buy Solution Guides
    While working in the Brand Identity division of Best Buy, I was able to work on a variety of retail focused “solution guides” for in-store distribution. While many of these guides were designed to highlight the technology of the moment, they also needed to inspire customers to envision the kinds of possibilities that different technologies […]
  • Bon Appétit Banner Ads
    Bon Appétit Banner Ads
    Bon Appétit is an American food and entertaining magazine published monthly. It was started by M. Frank Jones in Kansas City in 1956 and has enjoyed a long history as one of the most preeminent gourmet food magazines in publication. Over the last decade the Bon Appétit brand has changed to reflect a more social […]
  • Thomson Reuters Print Ads
    Thomson Reuters Print Ads
    The Thomson Reuters brand falls into a variety of products and service areas including: Financial, Governance, Risk and Compliance, Intellectual Property, Legal, Media, Science and Tax & Accounting. The following examples of print ads fall into the Legal category, supporting the legal software brand WestLaw Next. WestlawNext is an advanced online legal research engine designed […]
  • Six Keys To Successful Financial Planning: Ameriprise Financial
    Six Keys To Successful Financial Planning: Ameriprise Financial
    Part of the Dream > Plan > Track >™ campaign at Ameriprise Financial, this 15-page guide was a cornerstone piece of Ameriprise’s overall sales collateral that was provided to it’s many financial planning agents throughout the Ameriprise organization. Download PDF to View Full-Size or Preview Below:
  • Nurture. Raise. Rescue: The Parrot Spot
    Nurture. Raise. Rescue: The Parrot Spot
    This online pet bird retailer needed a foundational piece of marketing that could be used at avian conferences, events and appearances. This piece, in addition to a postcard mailer, was created for that purpose. I also helped to create their brand identity system, so that it could be applied to everything from business cards, to […]
  • Mirada Highlands: Mirada Estates Country Club Advertisement
    Mirada Highlands: Mirada Estates Country Club Advertisement
    “The Stars Above, The Lights Below” Full-page magazine ad that ran in Palm Springs Life Magazine—as well as other regional real estate publications—promoting new home sites in this affluent Rancho Mirage, CA gated residential community. Download PDF to View Full-Size or Preview Below:
  • 50-Years Unleashed. Bobcat Through The Years: The Bobcat Company
    50-Years Unleashed. Bobcat Through The Years: The Bobcat Company
    This piece was created for Bobcat for use in their corporate offices. It consisted of a series of 6-foot panels, which chronicled the 5-year growth of Bobcat as the premier leader in the manufacture of utility vehicles and commercial loaders. Download PDF (Large 12mb) to View Full-Size or Preview Below:

Feature Magazine Articles

Feature length magazine articles which appeared in regional or national publications. Lifestyle audiences and business audiences

  • Luxury Living Magazine: “Desert Oasis”
    Luxury Living Magazine: “Desert Oasis”
    Luxury Living magazine showcases the affluence of much-desired luxury lifestyles throughout the world. This article focused on the allure of the Coachella Valley and Palm Springs as both a travel destination and as a homebuyer destination for the wealthy. Download PDF to View Full-Size or Preview Below:
  • MN Meetings & Events Magazine: “Where The Waterslide Meets The Boardroom”
    MN Meetings & Events Magazine: “Where The Waterslide Meets The Boardroom”
    A Facility Focus article for MN Meetings & Events Magazine, highlighting how premier waterpark destinations are redefining corporate travel and offering new and exciting travel solutions for both business meeting planners and leisure travelers alike. Download PDF With Article to View Full-Size or Preview Below: Download PDF of Original Content

Web Content

B2B  > Lead Nurturing:  HP Indigo Digital Presses

B2C > Food Industry: Talenti Gelato

B2C > Jewelry/Retail:  Stone + Alloy

B2B  > Personal Services:  Beratung

B2B + B2C > Manufacturing/Tech:  Accuprompt EDM

B2C > Non-Profit:  Catholic Charities of Saint Paul and Minneapolis

B2C > Non-Profit:  House of Charity