Welcome to The Lucid Word.
I’m Michele Kamenar, the face behind The Lucid Word. Soon, I’ll also be your new creative go-to person.
I’m a Creative Problem Solver.
I do more than just write fancy words. I provide creative direction and messaging strategy for all types of digital and traditional marketing communications projects. I believe that every brand has an authentic story. I make it my mission to find it, shape it and shout it from the rooftops. Successful branding is a dance you’ve got to learn if you’re going to be successful. I’ll show you the moves.
I’m a Dialogue Artist.
I’ll help to get the conversations going. I’m good at creating persuasivity — merging persuasion and creativity into attention-getting, revenue amplifying messages that positively showcase your brand, your message or your product. I’ll help you evolve your social conversations, give your brand a voice, and craft your story in a way that’s human and completely authentic to your business.
I’m a Marketing Matchmaker.
You need more than just a writer. I get that. You’re also in need of someone to design your collateral, your website, get your social networking accounts linked to your website. I can make those things happen too. With my network of cross-disciplinary creative contacts — photographers, artists, designers, and marketing strategists — I am able to provide you with a full spectrum of solutions for your business or your project.