Welcome to The Lucid Word. Get Comfy. Take A Look Around.
I’m Michele. I’m The Lucid Word. Soon, I’ll also be your new creative go-to person.
I’m Your Creative Problem Solver.
I do more than just write fancy words. I provide creative direction for all types of advertising and marketing communications projects, both online and off. I believe that every brand has an authentic story. I make it my mission to find it, shape it and shout it from the rooftops. Successful branding is a dance you’ve got to learn if you’re going to be successful. I’ll show you the moves.
I’m Your Dialogue Artist.
Communicate your brand. I’ll get the conversations going. I’m good at creating persuasivity — merging persuasion and creativity into attention getting, revenue amplifying messages that positively showcase your brand, your message or your product. I’ll help you evolve your social conversations, give your brand a voice, and help you to craft your story in a way that’s completely authentic to your business.
I’m Your Marketing Matchmaker.
You need more than just a writer. I get that. You’re also in need of someone to design your collateral, your website, get your social networking accounts linked to your website. I can make those things happen too. With my network of cross-disciplinary creative contacts — photographers, artists, designers and marketing strategists — I am able to provide you with a full spectrum of marketing solutions for your business or your project.
I’m Your Social Tribe Creatrix.
People are beginning to turn a deaf ear to social conversations because of the sheer number of them out there, but one axiom holds true, good storytelling will always draw a crowd. I’m skilled at building social “tribes” of engaged consumers and can help create an engaged tribe for your brand. I can find, shape and create the kinds of conversations that will convert passive interest into revenue.