Welcome to The Lucid Word.                Get Comfy. Take A Look Around.

I’m Michele. I’m The Lucid Word. Soon, I’ll also be your new creative go-to person.

I’m Your Creative Problem Solver.

I do more than just write pretty words. I provide creative direction for all types of advertising and marketing communications projects, both online and off. I believe that every brand has an authentic story. I make it my mission to find it, shape it and shout it from the rooftops. Successful branding is a dance you’ve got to learn if you’re going to be successful. I’ll show you the moves.

I’m Your DialogueArtist™

Get your customers talking about YOU. I’ll get the conversations going. I’m good at creating persuasivity — merging persuasion and creativity into attention getting, revenue amplifying messages that positively showcase your brand, your message or your product. I’ll help you evolve your social conversations, give your brand a voice, and help you to craft your story in a way that’s completely authentic to your business.

I’m Your Marketing Matchmaker.

You need more than just a writer. I get that. You’re also in need of someone to design your collateral, your website, get your social networking accounts linked to your website. I can make those things happen too. With my network of cross-disciplinary creative contacts — photographers, artists, designers and marketing strategists — I am able to provide you with a full spectrum of marketing solutions for your business or your project.

I’m Your Social Tribe Creatrix.

People are beginning to turn a deaf ear to social conversations because of the sheer number of them out there, but one axiom holds true; they have and always will, respond to a good story. Building social “tribes” is what I LOVE to do, and in order to have a successful tribe you need to be good at merging the tangible principles of social networking with the less tangible element of engaging conversations. I’ll find, shape and plot these conversations.